In the previous post we discussed the “why” of niching down your creative services. Today, let’s discuss the more practical side of specializing what you do. Let’s look at how you can find your niche and build a successful business.
Your niche is an intersection between your passion, your expertise and a market need. This intersection is your “sweet spot” and is going to take some work to discover. And here’s another truth: this “niching” process never ends.
When I started freelancing 5 years ago, I pretty much did everything wrong the first few times around. Actually, things haven’t changed all that much. I still make tons of mistakes and flip flop around when it comes to growing a studio business. But one thing I managed to learn well was the whole idea of […]Read More
Over the past 5 years of freelancing in animation, I’ve learned a ton about business, animation and myself. In this post, I’d like to share a few of the biggest lessons learned from freelancing my animation services for the last 5 years. This milestone has caused me to stop and think about how far I’ve […]Read More
A huge part of creating a successful animated video is project organization. This involves building systems, schedules and regular communication with clients. For most animators (myself included), the idea of staying organized can send us into a panic. We like to keep things loose and free and let the inspiration guide us. But lesson number one when running your […]Read More
Getting a professional, high quality voiceover is a critical part of a successful animated promotional video. You don’t want to spend a huge amount of time and resources coming up with amazing visuals and killer story only to have your husband read the script and record it through an iphone while wrapped up in blankets […]Read More