In the previous post we discussed the “why” of niching down your creative services. Today, let’s discuss the more practical side of specializing what you do. Let’s look at how you can find your niche and build a successful business.
Your niche is an intersection between your passion, your expertise and a market need. This intersection is your “sweet spot” and is going to take some work to discover. And here’s another truth: this “niching” process never ends.
Collaboration. It can be a beautiful thing. It can also be your worst nightmare with the wrong team players. During my time in the video game industry, and now as a freelancer, I have had plenty of experiences working with other creatives, technical folks, producers and project managers.
The best part of owning Image Propeller and directing all the projects that come my way is that I can (usually) hand-pick the folks I work with – assuming they’re schedule is free and they actually want to woRead More
Do you ever wonder how an animated video is useful for your business? Most of us understand how a video enhances the landing page of a business website, but videos are also creative, promotional tools that boost sales and improve returns on investments. A good promotional video has multiple usages – and all of them are beneficial.
Here’s how:Read More
As we get busier over here at the studio, I’m finding it increasingly difficult to keep on top of everything. Over the last few months I’ve found some really cool apps that have become indispensable to my day to day business and marketing activities so I thought I’d share them here:Read More