Tag Archives for " Animation Business "

Creating a Niche for Your Animation Biz – Part 1: Why You Need to Cut Your Service List Down

creating a niche

When I started freelancing 5 years ago, I pretty much did everything wrong the first few times around. Actually, things haven’t changed all that much. I still make tons of mistakes and flip flop around when it comes to growing a studio business. But one thing I managed to learn well was the whole idea of […]

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How Contrast Will Improve Your Animation

I’m in the thick of a 6 week  Animation Bootcamp that is all about characters. I am getting so much value out of this course, it’s ridiculous. If you are a motion designer, at any level, and wondering if character animation will help your work, the answer is yes, yes and definitely YES. For me, […]

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Animation vs Live Action – Which Decision is Best for your Video Marketing Strategy?

I field this question often in the early stages of helping businesses explain their products or services. Both live action and animation offer engaging, effective storytelling – so here are some factors to consider when making a decision.

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THE FITC LINE-UP

Well, it’s that time of year again. In less than a week, digital artists, web developers, innovators and tech-nerds alike will gather at the Toronto FITC , to share and learn. It’s always a great turn out and the presentations are sure to inspire and educate. I for one, am over the top excited about this conference and not too sure how to fully express it. Perhaps a photo will illustrate my emotion best:

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Welcome to our New Website!

Well, we’ve done it. We’ve launched our new site. And I feel like I have “arrived” as a business owner, now that I’ve gone through my first round of “website re-design”.

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5 Things I Learned from Animation Bootcamp

I love learning. I think most people do. But learning on your own can get lonely and unmotivating fast – especially as a freelancer. Over the last couple years I’ve been struggling to get better at the craft of animation. Even though I studied animation in art school, that was many many…ok, let’s not get into specifics here…but many years ago. The point is, I’ve been feeling rusty and out of practice. I needed a solution to learn and improve quickly, without the long term commitment or finan

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TINA ROTH EISENBERG AND SIDE PROJECTS

This talk by the Swiss Miss herself was given for the Typo International Design. It got me thinking quite a lot in the last week or so. She’s also a Mom running her own design business, but unlike a typical design studio who takes on client work, she’s managed to become successful by turning side projects into revenue. Her talk has reminded me to continually re-evaluate my goals. When we set goals, we make them for the person we are at that time. But as we move towards those goals and reach t

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