Category Archives for Client Talk

5 Essential Metrics to Ensure Success for your Animated Video

So, you’re about to embark on your first animated video project – how exciting! But how clear is your vision of success? How will you know if your video is truly successful? Like most of my clients, you may have some hesitation or doubt around measuring the success of your video. Questions may bubble up, such […]

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How to Define and Connect with your Audience so your Explainer Video makes an Impact

Last time, I discussed how setting a goal for your video is the first step in planning a successful explainer video. Now we’ll move onto defining your audience – which is the most crucial part of your plan. Everything from the script to design, to voice over hinges on this piece of knowledge. So, before we […]

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The Beginners Guide to 3D Graphic Styles in Marketing

Are you new to 3D graphics and how it relates to your particular marketing needs or interest? If so, I’ve created this brief overview just for you. Here, I’ve outlined the various styles of 3D computer graphics in online and print marketing. Hopefully this can help you understand how and where 3D graphics are being […]

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How to Define a Clear Goal for your Next Animated Video

We’ve all found ourselves saying this from time to time: “I’m going to wing it!”. You know, that saying we use when we’re going to fly by the seat of our pants and just dive right into something. We say it when we’re going to do something challenging with little preparation. Like that time you […]

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Critical Elements of a Successful 3D Graphics Map

Over the past few years, I’ve created numerous 3D Graphics Maps for clients. These maps are featured at various events such as concerts, festivals and fairs. Marketers and event producers are catching on that an interesting visual map is a great tool to build anticipation for their event. Not only does a 3D map guide their […]

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Helpful Tools for Client Communication

If you’ve taken on any sort of client work, you will understand that effective client care and customer service require a huge amount of effort. Before I started my business, I really had no idea what it entailed, and I fumbled a lot as I learned how to lead clients through my process. It has taken […]

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Tools to Improve Productivity

Last week I shared a list of the tools I’ve adopted to boost creativity. This week, I’d like to share some techniques to helped improve productivity. You may notice my list is of the low tech variety. I don’t include any apps or digital tools here. I’ve tried many of them and yes, a lot […]

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Tools to Boost Your Creativity

If you are like me, struggling to simplify your day to day routine in order to increase your creative output, then you might like to hear about some of the more useful tools I’ve been using lately to help focus daily creative output.

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Share Your Process

If you have been offering animation services as part of your business, you have probably refined a process to deliver these projects to your client. You are confident that you can deliver a great video on time and budget and you know you have the ability to wow your clients. But how will your potential clients know that you can pull it off? Sharing your production process is an excellent way to gain some momentum with potential clients.

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Animation Practice – Head Turn

Exercise number 4 and 5 of the 51 Animation Exercises is the classic head turn. I’m glad I’m getting into more character animation now. Check out what I learned from this exercise, it might help you if you are also working through these exercises.

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