Share Your Process

If you have been offering animation services as part of your business, you have probably refined a process to deliver these projects to your client. You are confident that you can deliver a great video on time and budget and you know you have the ability to wow your clients. But how will your potential clients know that you can pull it off? Sharing your production process is an excellent way to gain some momentum with potential clients.

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Animation Practice – Brick Falling off shelf

Exercise #3 from 51 Animation Exercises list. I’m slowly working my way through this big long list. Today, I tackle the heavy brick falling from the shelf and share what I’ve learned from this exercise.

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Animation Practice – Head Turn

Exercise number 4 and 5 of the 51 Animation Exercises is the classic head turn. I’m glad I’m getting into more character animation now. Check out what I learned from this exercise, it might help you if you are also working through these exercises.

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MALCOLM GLADWELL’S SUCCESS AND MASTERY – MIXING ART WITH BUSINESS

After a particularly difficult week where I stressed about the balance of art and business, I met with one of my  business mentors who suggested I look up a guy named Malcolm Gladwell. You know, the guy who wrote The Tipping Point? Right…I’d never heard of him either. My mentor pointed me to one of his videos about […]

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Creating Whiteboard Videos – Which Technique is Best for your Project?

So, you are thinking of create a whiteboard video. You or your client has seen them popping up all over the internet; they are popular and effective and a great storytelling device and you have a complicated product or service you need to explain. In this post I will outline the different options for creating these videos.

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Animation vs Live Action – Which Decision is Best for your Video Marketing Strategy?

I field this question often in the early stages of helping businesses explain their products or services. Both live action and animation offer engaging, effective storytelling – so here are some factors to consider when making a decision.

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THE FITC LINE-UP

Well, it’s that time of year again. In less than a week, digital artists, web developers, innovators and tech-nerds alike will gather at the Toronto FITC , to share and learn. It’s always a great turn out and the presentations are sure to inspire and educate. I for one, am over the top excited about this conference and not too sure how to fully express it. Perhaps a photo will illustrate my emotion best:

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THE ART OF COLLABORATION IN CREATIVE BUSINESS

Collaboration. It can be a beautiful thing. It can also be your worst nightmare with the wrong team players. During my time in the video game industry, and now as a freelancer, I have had plenty of experiences working with other creatives, technical folks, producers and project managers.

The best part of owning Image Propeller and directing all the projects that come my way is that I can (usually) hand-pick the folks I work with – assuming they’re schedule is free and they actually want to wo

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6 WAYS PROMOTIONAL VIDEOS CAN BOOST SALES

Do you ever wonder how an animated video is useful for your business? Most of us understand how a video enhances the landing page of a business website, but videos are also creative, promotional tools that boost sales and improve returns on investments. A good promotional video has multiple usages – and all of them are beneficial.

Here’s how:

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