All posts by Sandra

Stop Observing and Start Practicing: 4 Ways to Level Up Your Animation Skills

Are you a learning junkie? I know I am. I could fill half my schedule with learning new tools and techniques in animation. A few years back, I enrolled in animation bootcamp with School of Motion. This was a huge eye opener for me.  I realized I only need a computer, after effects and good internet […]

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Creating a Niche for your Animation Biz – Part 2: How to Create a Niche

niche

In the previous post we discussed the “why” of niching down your creative services. Today, let’s discuss the more practical side of specializing what you do. Let’s look at how you can find your niche and build a successful business.
Your niche is an intersection between your passion, your expertise and a market need. This intersection is your “sweet spot” and is going to take some work to discover. And here’s another truth: this “niching” process never ends.

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Creating a Niche for Your Animation Biz – Part 1: Why You Need to Cut Your Service List Down

creating a niche

When I started freelancing 5 years ago, I pretty much did everything wrong the first few times around. Actually, things haven’t changed all that much. I still make tons of mistakes and flip flop around when it comes to growing a studio business. But one thing I managed to learn well was the whole idea of […]

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What I Learned in 5 Years of Freelancing in Animation

freelancing in animation

Over the past 5 years of freelancing in animation, I’ve learned a ton about business, animation and myself. In this post, I’d like to share a few of the biggest lessons learned from freelancing my animation services for the last 5 years. This milestone has caused me to stop and think about how far I’ve […]

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Best Tools For Animation Project Organization

project organization

A huge part of creating a successful animated video is project organization. This involves building systems, schedules and regular communication with clients. For most animators (myself included), the idea of staying organized can send us into a panic. We like to keep things loose and free and let the inspiration guide us. But lesson number one when running your […]

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TOP 5 CREATIVE INSPIRATIONS FOR JULY

niche

TOP 5 CREATIVE INSPIRATIONS FOR JULY I’m learning that creative business is a fine balance between inspiration and beautiful solutions. If you aren’t careful to channels your inspiration, it can become overwhelming and counter productive. So, i can easily spend hours flipping through Pinterest or watching cool videos on Vimeo, but if I don’t cap […]

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Top 5 Tips to Find, Audition and Hire Top Notch Voice Talent for Your Next Animated Video

Voiceover Talent for Animation

Getting a professional, high quality voiceover is a critical part of a successful animated promotional video. You don’t want to spend a huge amount of time and resources coming up with amazing visuals and killer story only to have your husband read the script and record it through an iphone while wrapped up in blankets […]

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5 Essential Metrics to Ensure Success for your Animated Video

So, you’re about to embark on your first animated video project – how exciting! But how clear is your vision of success? How will you know if your video is truly successful? Like most of my clients, you may have some hesitation or doubt around measuring the success of your video. Questions may bubble up, such […]

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How to Define and Connect with your Audience so your Explainer Video makes an Impact

Last time, I discussed how setting a goal for your video is the first step in planning a successful explainer video. Now we’ll move onto defining your audience – which is the most crucial part of your plan. Everything from the script to design, to voice over hinges on this piece of knowledge. So, before we […]

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The Beginners Guide to 3D Graphic Styles in Marketing

Are you new to 3D graphics and how it relates to your particular marketing needs or interest? If so, I’ve created this brief overview just for you. Here, I’ve outlined the various styles of 3D computer graphics in online and print marketing. Hopefully this can help you understand how and where 3D graphics are being […]

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